We have spent countless weekends and evenings sitting together and skyping to brainstorm about our new brand for working women. After countless discussions, we finally found the perfect name: Mojo.
Mojo stands for a lucky charm, a talisman, and talent. We want to be the lucky charm for women, giving them the confidence to believe in their own talent and be the driver of their own success 🙂
As such our first product will be a handbag women can take with confidence to work, without hiding themselves and their personalities. We decided that we will work on this bag until it is perfect and we both would love to wear it every single day. And of course, it should be so multifunctional that we can use it in both our private lives and our work lives.
Sign up and stay tuned on our progress 🙂
Sunday 1st of May
(it’s supposed to be the day to celebrate workers… so let’s hope it’ll give us a good luck)
I received a text from Bali, more precisely from a girl that I met several times during 2015 and always during special events. She is naturally gifted by an entrepreneurial spirit, a clever and beautiful German lady, girlfriend and now wife of one of my MBA’s classmates.
She was just figuring out that women travelling or commuting for business have very hard time to get functional and at the same time elegant accessories for their business meetings, such as bags and folders.
She was looking for a new bag and she was struggling in her fashion research.
I received her text “maybe I’m crazy but I would love to discuss with you about a business project”. I was actually in a period of my life where I was working with some startups but nothing that was really appealing to me and knowing her a bit I was excited and curious at the same time and I couldn’t wait to hear more and make our first project alive…
That’s the begin of our small adventure that turned out much bigger already than expected !